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While the founders have over 10 years of luxury retail management experience, Kelly Luxury officially started as sole proprietorship in 2016 and gained recognition as affordable Singapore designer bags retailer.

Guided by the ethos of providing customers 100% authentic products at affordable prices, Kelly Luxury, the Singapore branded bags retailer, currently only sources products directly from brand owners in Europe.

One of the founders, Kelly, brings 10 years of experience as a cabin crew member with various international airlines to the business. Her attention to detail and dedication to providing first-class service ensures customers receive the attention and care they deserve.

Within just three years, in 2019, Kelly Luxury became a GST-registered company, and till date has sold more than 25000 luxury bags, apparel, shoes and accessories with customers in Singapore, Malaysia and Brunei.

Singapore Designer Bags

At Kelly Luxury, we are Certified, Authentic & Affordable.

Certified Luxury Retailer | Kelly Luxury


Besides being certified in retail management and adopting the Singapore Standards Council’s technical reference for eCommerce businesses, all our products come with certificates of authentication or original documentation.

Authentic Luxury Bags | Kelly Luxury


All our products are 100% and are sourced directly from the brand owners in Europe through our network of brands that include Prada, Gucci, Balenciaga, Fendi, Givenchy, Bottega Veneta, Versace and Valentino.

Affordable Luxury Bags | Kelly Luxury


As an eCommerce retailer, we pass on the savings of operating an online business to our customers by pricing our genuine products at very competitive prices to make our luxury bags, apparel, shoes and accessories as affordable as possible.

Disclaimer: Kelly Luxury Singapore Pte Ltd is not affiliated with any other website or online property that uses the words “Kelly” and “Luxury” as their brand name. Kelly Luxury Singapore Pte Ltd only sells original and certified-authentic products and does not deal with replicas or knockoffs.

Our journey with top SINGAPORE BRANDED BAGS

Shop Online | Kelly Luxury

The founders' love for online branded bags started after a visit to an exclusive boutique in Paris in 2006. They were drawn to the intricate craftsmanship of the bag, the feel of the leather, and the quality of the stitching. As they started collecting bags, friends requested for recommendations and even asked them to help make purchases.

This led to the birth of Kelly Luxury, a small informal operation of helping friends source branded goods and products. As they continued to help their friends, more people caught wind of this operation and wanted to make purchases too, resulting in Kelly Luxury creating an official Telegram group for the latest updates and sales.

Encouraged by the continual growth of the business, the founders continued to visit many cities in Europe and the United States to continue sourcing for top tier luxury products.

Eventually, through a flair for good service, affordable pricing, and the eye for commercially appealing products, Kelly Luxury grew to become a trusted brand, serving over 15,000 customers all over Asia.


Genuine products, with pretty n hardworking boss ❤️ thks u Kelly for taking the time to make sure my bag arrived safely since this is my 1st time. Rly make buyer feel loved and want to come back.
– A. Noraini
Bought the YSL medium Kate bag with tassels through Kelly for my sister. She’s so happy with it!! 😍 Buy from this seller if you’re looking for good luxury bags!!
– J. Kuan
Quick delivery, excellent service, and super friendly seller! Plus, their prices are very good for luxury handbags online. Would absolutely recommend Kelly Luxury all around!
– K. Pillai
2nd purchase with Kelly. This is a pre-order and delivery was still way ahead of schedule… less than 2 weeks!! Happy as always!!! thank you!
– L. B. Ong

More Testimonials

Professional certifications and affiliations

Singapore Luxury Retailer - SRA | Kelly Luxury

Member of Singapore Retailers Association, the Country’s Key Representative Body for the Retail industry.

Singapore Standards for Luxury Bags | Kelly Luxury

Adopter of TR 76: 2020, Guidelines for Electronic Commerce Transactions, published by Enterprise Singapore.

Singapore Bags - WSQ | Kelly Luxury

WSQ Diploma in Retail Management, the National Credentialing System Developed in Collaboration with the Retail Industry.

Availibility of stock

To keep up to date on our latest products in stock and available pre-orders, join us on social media.

The Kelly Luxury guarantee

Luxury Bags of Singapore | Kelly Luxury
Luxury Bag Singapore | Kelly Luxury
Luxury Bag of Singapore | Kelly Luxury


Are you looking for branded bags online? Check out our inventory on our Telegram channel.

If you would like to request for a particular item, contact us below.

    By providing Kelly Luxury Pte Ltd with my personal data, I agree that Kelly Luxury Pte Ltd may collect, use and disclose my personal data for purposes in accordance with its Privacy Policy and the Personal Data Protection Act 2012. I understand that my personal data may be used for marketing purposes by Kelly Luxury Pte Ltd.

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